![]() A worthwhile CRM for small business is multi-faceted and functions as the central source of truth for client data and interactions. Many small business CRMs can focus too narrowly on lead management and generation or sales. It is important to note that while a CRM can make your business more efficient, it must be used the right way. Providing excellent customer experiences continues to be important to businesses of all sizes, considering that 40% of consumers stopped doing business with a company due to poor customer service in 2020- having a CRM system can make or break how a small business performs in this arena. Small business customer relationship management is the culmination of customer or client communications, marketing, and sales via technology that’s specifically designed for a small business. CRM stands for customer relationship management.
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